May 5, 2013

April 2013 Reports

Prepare to Serve – Progress Report

April has been a fun month.  My wife and I finished up our last semester attending BYU.  She graduated in Marriage, Family and Human Development.  I just need to complete a 280-hour internship this Spring and I will be completely done with my Bachelor’s Degree.

Because of final exams and graduation, we weren’t able to devote as much time to the website as we would hope.  That being said, Prepare to Serve still grew through April.

Up to date we have 8,988 mission prep and travel videos on the website.

Some of the most noteworthy events that happened for Prepare to Serve in April included: being featured on KSL’s Mormon Times TV show, Daniel Peterson’s Patheos blog and the LDS missionaries Facebook page.

Starting on May 4, 2013 we are holding weekly team meetings with a few student interns.  The interns are helping us index videos, write articles, market, etc.  At the end of the summer we will use sponsorship we’ve received to give them a modest compensation.

Other happenings this month:

  • Our “Friends of LDS Missionaries,” (Google Plus community) grew to over 330 members (about 150 last month).
  • Cougar Dental decided to become a sponsor of Prepare to Serve.
  • We received camera equipment from Amazon and can now do interviews as often as we fit in our schedule.
  • Google Fiber decided to come to Provo (an answer to a personal prayer!).  Once Google Fiber is installed in Provo, it will allow us to upload video interviews to YouTube in a fraction of the time.  Whereas it now takes us a few hours to upload 30-40 minutes of high-def (12-14 GB) video to YouTube, once Google Fiber is installed it will likely take less than a half hour.  This will help us upload more videos to YouTube. – Traffic Report

Website Analytics – April 2013


Unique visitors: 10,996 (last month= 5,142)
Visits: 12,560 (last month= 6,306)
Page views: 19,763 (last month= 11,891)
New visitors: 85% (last month= 79%)
Returning visitors: 15% (last month= 21%)

Top Cities (visitors):

  1. Provo
  2. Salt Lake City
  3. Logan
  4. Orem
  5. Denver
  6. Los Angeles
  7. South Jordan
  8. Lehi
  9. Boise
  10. Sandy
  11. Ogden
  12. West Jordan
  13. American Fork
  14. St. George
  15. Phoenix
  16. Dallas
  17. Draper
  18. Los Vegas
  19. Layton
  20. Mesa

Traffic Sources

Search visits: 3,864 (last month= 3,115)
Referral visits: 5,806 (last month= 1,220)
Direct visits: 2,890 (last month= 1,971)

Top Referral Sources:

  1. Facebook
  2. Patheos
  3. Odo
  4. Reddit
  5. Twitter
  6. LDS Living
  7. Google Plus
  8. Google (local?)
  9. KSL
  10. Google Plus
  11. Twitter
  12. Cougar Board
  13. Qualtrics
  14. Meet Mormon Missionaries
  15. OS Mormons

Website all-time stats (November 2012-April 2013)

Unique visitors: 22,835
Search visits: 8,329
Referral visits: 11,809
Direct visits: 8,162

YouTube Analytics – April 2013

Total subscribers: 107
Total video interview segments: 788
Total interactive interviews with RMs/converts: 23

April’s video views:  3,604 (last month= 3,909)
April’s view time (in minutes): 2,510 (last month= 2,796)

Prepare to Serve – Financial Report

Sponsorship/Donations – April 2013

  • sponsorship: $100/month
  • CTR Clothing sponsorship: $100/month
  • sponsorship: $100/month
  • Cover Me Modest sponsorship: $100/month

Approximate total sponsorship: $400

One thought on “April 2013 Reports

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