January 3, 2015

December 2014 Reports

Prepare to Serve – Progress Report

December was a great month!  I’ve been working a lot on creating the mission pages for each mission that compiles the information for each mission.  I anticipate the transition taking a couple months.  After we are transitioned to a simpler website navigation it will be much easier to maintain and keep up to date.  Also I feel it will be a better user experience.  We found out we will have some interns next semester.

This month I also conducted and uploaded video interviews, worked on social media and our YouTube channel.  The goal we had set at the beginning of September was to grow the video viewership from 6,000 views/day to 10,000 views/day and we surpassed the goal by the beginning of December.  I also created more mission t shirt posts.

This month I’ve also been doing a lot of career brainstorming about another project I like to call Lifey where we would offer free video life histories for 10s of thousands of families.  Stay tuned and see what happens in the coming months!

Some things coming up in January

  • Finishing creating mission pages for each mission
  • Meeting and starting to work with Winter Semester interns
  • Testing the life history service
  • Adding mission information to mission pages
  • Conducting and uploading video interviews with returned missionaries

PreparetoServe.com – Traffic Report

Website Analytics – December 2014


  • Unique visitors: 38,819 (last month= 41,214)
  • Visits: 54,566 (last month= 56,961)
  • Page views: 130,840 (last month= 136,430 )
  • New visitors: 62.3% (last month= 63.3%)
  • Returning visitors: 37.7% (last month= 36.7%)

Top Cities (visitors):

  1. Salt Lake City
  2. Provo
  3. South Jordan
  4. Quezon City
  5. Orem
  6. Los Angeles
  7. Logan
  8. San Francisco
  9. Draper
  10. Boise
  11. American Fork
  12. St. George
  13. Bountiful
  14. Layton
  15. Ogden

Traffic Sources

  • Search visits: 41,094 (last month= 43,296)
  • Referral visits: 1,831 (last month= 2,023)
  • Direct visits: 7,324 (last month= 6,786)
  • Social visits: 4,317 (last month= 4,856)

Top Referring Websites:

  1. Pinterest
  2. Sugar Doodle
  3. Facebook
  4. Blogger
  5. Mormon Missions Exposed
  6. Mission Home
  7. ExMormon
  8. YouTube
  9. Reddit
  10. Weebly

Website all-time stats (November 2012-December 2014)

  • Unique visitors: 497,023
  • Total visits: 749,584
  • Total page views  1,690,245

YouTube Analytics – December 2014

  • Total subscribers: about 4,750 (last month= 4,100)
  • Total video interview segments: about 6,365 (last month= 5,987)
  • December video views:  373,816 (last month= 295,575)
  • December view time (in minutes): 814,008 (last month= 623,705)

YouTube Analytics – All-Time (March 2012-December 2014)

  • Total video views:  2,277,373
  • Total view time (in minutes): 4,587,988
*If you have any questions for me about the project, feel free to let me know!