March 2, 2015

February 2015 Reports

Prepare to Serve – Progress Report

February was a great month!

So far we’ve conducted about 460 video interviews with returned missionaries.  This month we simplified and updated the website.  We went from about 160 sub-domains to one domain.  It took more than 2,000 redirects to make the change.  Though I thought the change would make our website traffic decrease, it seems our web traffic has been slightly higher since the change.

We’ve been continuing to work on social media, mission pages, interviewing returned missionaries, etc. We’ve been updating the mission blog indexes, since that is a major reason people visit preparetoserve.com.

Some things coming up in March

  • Adding links to Sponsor websites at the top of each page of website (should greatly increase referral traffic to our sponsors).
  • Conducting and uploading video interviews with returned missionaries (about 30-40).
  • Growing our social media presence on Facebook, Pinterest and YouTube.
  • Updating Mission Blog indexes.
  • Talking about Prepare to Serve in a few mission prep classes at BYU.

PreparetoServe.com – Traffic Report

Website Analytics – February 2015

Overview

  • Unique visitors: 40,198 (last month= 41,725)
  • Visits: 54,977 (last month= 57,666)
  • Page views: 126,583 (last month= 138,404 )
  • New visitors: 64.9% (last month= 64.2%)
  • Returning visitors: 35.1% (last month= 35.1%)

Top Cities (visitors):

  1. Salt Lake City
  2. Provo
  3. Quezon City
  4. South Jordan
  5. Los Angeles
  6. Orem
  7. Logan
  8. Cebu City
  9. Boise
  10. Rexburg
  11. Las Vegas
  12. Phoenix
  13. San Francisco
  14. American Fork
  15. Bountiful

Traffic Sources

  • Search visits: 39,621 (last month= 41,536)
  • Referral visits: 2,245 (last month= 2,199)
  • Direct visits: 8,828 (last month= 8,166)
  • Social visits: 4,283 (last month= 5,762)

Top Referring Websites:

  1. Pinterest
  2. Sugar Doodle
  3. Facebook
  4. Blogger
  5. LDS Smile
  6. Mormon Missions Exposed
  7. Mission Home
  8. YouTube
  9. LDS.net
  10. BYU Universe

Website all-time stats (November 2012-February 2015)

  • Unique visitors: 569,629
  • Total visits: 862,227
  • Total page views  1,955,232

YouTube Analytics – February 2015

  • Total subscribers: about 6,430 (last month= 5,580)
  • Total video interview segments: about 7,121 (last month= 6,742)
  • February video views:  615,262 (last month= 504,252)
  • February view time (in minutes): 1,324,893 (last month= 1,107,436)

YouTube Analytics – All-Time (March 2012-February 2015)

  • Total video views:  3,382,955
  • Total view time (in minutes): 6,989,243
*If you have any questions for me about the project, feel free to let me know!