February 3, 2014

January 2014 Reports

Prepare to Serve – Progress Report

January’s been an exciting month!

This month we started receiving help from five BYU interns who each contribute 7-9 hours/week to help build Prepare to Serve!  In the middle of the month we began using Google’s URL shortener to track referral visits to our sponsors and make social media shout-outs for them.  We also discovered new techniques to help increase website referral traffic from Pinterest.  We also interviewed several well-known Latter-day Saints in the valley and have started really picking up the pace of production.

Here are some other things that happened in January:

  • Our “Friends of LDS Missionaries,” (Google Plus community) grew to about 1,960 members (up from about 1,860 last month).
  • Our YouTube Channel subscribers grew to about 890 (up from 740 last month).
  • We gained about 80 followers on Twitter, 500 followers on Pinterest, 150 followers on YouTube and 30 followers on Facebook.
  • We uploaded our 2,900th video to YouTube.
  • We networked with several LDS bloggers- writing guest posts and receiving guest posts on missionary work.

Things to expect in February:

  • 40 hour-long video interviews with returned missionaries.
  • 900-1,400 visits/day.
  • 25 cultural articles/mission prep articles written by RMs.
  • Growth in Pinterest referral traffic (up to 50-100 referral visits/day).
  • Interviews with four high-profile Latter-day Saints.
  • Creation of Mission Maps resource.

PreparetoServe.com – Traffic Report

Website Analytics – January 2014

Overview

Unique visitors: 23,513 (last month= 18,572)
Visits: 32,369 (last month= 25,452)
Page views: 76,820 (last month= 60,253)
New visitors: 65.3% (last month= 65.7%)
Returning visitors: 34.7% (last month= 34.3%)

Top Cities (visitors):

  1. Provo
  2. Salt Lake City
  3. Manila
  4. Makati City
  5. South Jordan
  6. Logan
  7. Orem
  8. Bountiful
  9. St. George
  10. Mesa
  11. Boise
  12. Sandy
  13. Lehi
  14. Layton
  15. American Fork
  16. West Jordan
  17. Idaho Falls
  18. Draper
  19. Denver
  20. Los Angeles

Traffic Sources

Search visits: 25,506 (last month= 20,824)
Referral visits: 1,407 (last month= 824)
Direct visits: 3,890 (last month= 2,626)
Social visits: 1,565 (last month= 1,175)

Top Referring Websites:

  1. Facebook
  2. Pinterest
  3. Ex-Mormon
  4. YouTube
  5. LDS Media Talk
  6. LDS Smile
  7. Mormon Missions Exposed
  8. Blogger
  9. Mission Home
  10. Google Plus
  11. Utah Valley 360
  12. Deseret News
  13. Mission Site
  14. Kinsey Eborn
  15. 40 Days and 40 Nights
  16. LDS Living
  17. The Idea Door
  18. Morsels of Bread
  19. I Love The Book of Mormon
  20. Your LDS Blog

Website all-time stats (November 2012-January 2014)

Unique visitors: 130,864
Total visits: 185,913
Total page views  408,826

YouTube Analytics – January 2014

Total subscribers: 890 (last month= 740)
Total video interview segments: 2,942 (last month= 2,764)

January video views:  70,220 (last month= 43,231)
January view time (in minutes): 111,768 (last month= 60,985)

YouTube Analytics – All-Time (March 2012-January 2014)

Total video views:  284,354
Total view time (in minutes): 402,923

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