April 4, 2013

March 2013 reports

Prepare to Serve – Progress Report

March has been a fairly productive month.  Though we haven’t been able to work on the website full-time (because of class), we’ve been able to add 1,000-2,000 videos to the website and several text articles.

Up to now we have 8,335 mission prep and travel videos on the website.

The biggest growth we saw this month was in search engine traffic.  This month we had about 3,000 visits through search engines, compared to about 1,000 search visits last month.  We anticipate our search engine traffic will continue to grow as we put up video/text content and market the website online.

In March we purchased camera equipment from Amazon.com. Having our own equipment will enable us to conduct more video interviews with returned missionaries and native converts.

This month we also interviewed about a dozen BYU students interested in helping grow the website this summer.  We had an introductory meeting with five students and will resume weekly team meetings once.

Other happenings this month:

  • Online coverage by LDSMediaTalk.com and HeraldExtra.com.
  • Two mission prep teachers at BYU introduced Prepare to Serve to their classes.
  • The “Friends of LDS Missionaries,” (Google Plus community) grew to over 150 members.

PreparetoServe.com – Traffic Report

Website Analytics – March 2013

Overview

Unique visitors: 5,142 (last month= 2,150)
Visits: 6,306 (last month= 2,750)
Page views: 11,891 (last month= 4,660)
New visitors: 79% (last month= 75%)
Returning visitors: 21% (last month= 25%)

Top Cities (visitors):

  1. Provo
  2. Salt Lake City
  3. Orem
  4. Mesa
  5. American Fork
  6. Denver
  7. Boise
  8. San Jose
  9. Logan
  10. New York
  11. Lehi
  12. Rexburg
  13. Midvale
  14. Phoenix
  15. Manila
  16. Los Angeles
  17. Sandy
  18. West Jordan
  19. South Jordan
  20. St. George

Traffic Sources

Search visits: 3,115 (last month= 1,082)
Referral visits: 1,220 (last month= 868)
Direct visits: 1,971 (last month= 798)

Top Referral Sources:

  1. Facebook
  2. Daily Herald
  3. OS Mormons
  4. Emails
  5. LDS Living
  6. Google (local?)
  7. BYU Digital Universe
  8. LDS Media Talk
  9. YouTube
  10. Google Plus
  11. Twitter
  12. Mormon Life Hacker
  13. Modern Molly Mormon
  14. Mormon Haven
  15. The Idea Door

Website all-time stats (November 2012-March 2013)

Unique visitors: 12,179
Search visits: 4,465
Referral visits: 6,003
Direct visits: 5,272

YouTube Analytics – March 2013

Total subscribers: 99
Total video interview segments: 788
Total interactive interviews with RMs/converts: 21

March’s video views: 3,909
March’s view time: 2,796 minutes
March’s additional subscribers: 18

Prepare to Serve – Financial Report

Sponsorship/Donations – March 2013

  • DearElder.com sponsorship: $100/month
  • CTR Clothing sponsorship: $100/month
  • LDSBookstore.com sponsorship: $100/month
  • Donations: $75

Approximate total sponsorship/donations: $375

Expenses – March 2013

  • Canon T2i Rebel Camera: $593
  • 15-foot 3.5mm extension cable for microphone: $6
  • Olympus ME-15 Microphone: $23
  • 12-foot extension cord with outlet strip: $10
  • Canon EF 50mm f/1.8: $105
  • 2 16GB SD Cards: $38
  • Shipping fees: $5

Approximate total expenses: $780

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