November 3, 2014

October 2014 Reports

Prepare to Serve – Progress Report

October was a great month!

We’ve changed each sub-site of to the new WordPress theme, so now the website is much more mobile friendly, has better navigation and loads faster.  This month we also conducted lots of video interviews with RMs.  We now have about 320 video interviews published online.  We also held a booth in the Wilkinson Center and collected a few hundred email addresses of RMs willing to be interviewed.

As I was transferring to the new theme, it took me some time to get the Google Analytics tracking id on each of the pages, so there was some undercounting for this month’s traffic.

Also, the LDS Missionary Expo went well. It was especially wonderful to meet the people manning each of the 60 or so booths.  We also made a shareable video about 99 Crazy Foods Missionaries Have Eaten that has received over 12,000 views.  Also of note is that Facebook had an algorithm change that has greatly increased the amount of new likes our Facebook page receives.  Before the change we used to get maybe 30-50 new likes in a week.  Now, we seem to be getting between 100-200 new likes in a week.  I also gave several in-class presentations in Mission Prep classes and networked with several influential people in the LDS Missionary space.

Some things coming up in November

  • Updating the Mission Blog Index– adding about 1,000 blogs.
  • Interviewing RMs for countries we do not yet have represented, for example: Romania, Tonga, Samoa, etc.
  • 20-30 Video interviews conducted, edited and uploaded to YouTube.
  • Holding a networking event with LDS influencers. – Traffic Report

Website Analytics – October 2014


  • Unique visitors: 40,806 (last month= 40,153)
  • Visits: 56,541 (last month= 55,759)
  • Page views: 134,528 (last month= 133,096 )
  • New visitors: 63.3% (last month= 62.7%)
  • Returning visitors: 36.7% (last month= 37.3%)

Top Cities (visitors):

  1. Salt Lake City
  2. Provo
  3. Quezon City
  4. South Jordan
  5. Logan
  6. Orem
  7. Draper
  8. Los Angeles
  9. Bountiful
  10. Rexburg
  11. American Fork
  12. Denver
  13. Layton
  14. Boise
  15. Manila

Traffic Sources

  • Search visits: 40,566 (last month= 41,576)
  • Referral visits: 1,868 (last month= 2,590)
  • Direct visits: 6,963 (last month= 6,525)
  • Social visits: 7,144 (last month= 5,068)

Top Referring Websites:

  1. Pinterest
  2. Facebook
  3. Sugar Doodle
  4. Blogger
  5. YouTube
  7. ExMormon
  8. Mormon Missions Exposed
  9. Mission Home
  10. Provo Buzz

Website all-time stats (November 2012-October 2014)

  • Unique visitors: 427,048
  • Total visits: 638,057
  • Total page views  1,422,975

YouTube Analytics – October 2014

  • Total subscribers: about 3,600 (last month= 3,100)
  • Total video interview segments: about 5,518 (last month= 5,150)
  • October video views:  261,700 (last month= 219,832)
  • October view time (in minutes): 572,778 (last month= 445,798)

YouTube Analytics – All-Time (March 2012-October 2014)

  • Total video views:  1,602,755
  • Total view time (in minutes): 3,137,432
*If you have any questions for me about the project, feel free to let me know!