October 4, 2014

September 2014 Reports

Prepare to Serve – Progress Report

September was a wonderful month!

During September I started meeting with our two teams of BYU interns (10 interns total).  Together we set the goal to increase website traffic to 2,500 visits/day and 10,000 YouTube views/day by the end of the year.  Over the course of this semester we are aiming to upload another 120 or so interviews with RMs and reach the goal of 400 returned missionary interviews.

Outside of interviewing, editing and uploading a lot of mission-specific videos I transitioned the home domain preparetoserve.com to a faster and more mobile-friendly theme.  I also made a demo mission page for the Argentina Neuquen Mission.  I finished updating the mission group index. We gained more than 400 followers on YouTube, 500 on Pinterest and 150 on Facebook.  Our daily viewership on YouTube grew to approximately 7,000 views/day.

Some things coming up in October

  • The LDS Missionary Expo.
  • Having a booth at BYU for 7-8 days, to collect email addresses of RMs willing to be interviewed. Last semester this was a very effective method to find returned missionaries to interview.
  • 20-30 Video interviews conducted, edited and uploaded to YouTube.
  • Converting the website to the new theme.
  • Experimenting with Amazon and Mission T-Shirt Affiliate Sales.

PreparetoServe.com – Traffic Report

Website Analytics – September 2014


Unique visitors: 40,153 (last month= 40,979)
Visits: 55,759 (last month= 56,053)
Page views: 133,096 (last month= 134,623 )
New visitors: 62.7% (last month= 64%)
Returning visitors: 37.3% (last month= 36%)

Top Cities (visitors):

  1. Provo
  2. Salt Lake City
  3. Quezon City
  4. South Jordan
  5. Draper
  6. Logan
  7. Orem
  8. American Fork
  9. Bountiful
  10. Boise
  11. Los Angeles
  12. Manila
  13. St. George
  14. Ogden
  15. Cebu City
  16. Layton
  17. Denver
  18. West Jordan
  19. Makati
  20. Enterprise

Traffic Sources

Search visits: 41,576 (last month= 41,842)
Referral visits: 2,590 (last month= 1,582)
Direct visits: 6,525 (last month= 6,528)
Social visits: 5,068 (last month= 6,101)

Top Referring Websites:

  1. Pinterest
  2. Sugar Doodle
  3. Facebook
  4. ExMormon
  5. Blogger
  6. YouTube
  7. Mission Home
  8. Mormon Missions Exposed
  9. Deseret News
  10. LDS.net

Website all-time stats (November 2012-September 2014)

Unique visitors: 391,308
Total visits: 581,516
Total page views  1,288,447

YouTube Analytics – September 2014

Total subscribers: about 3,100 (last month= 2,639)
Total video interview segments: about 5,150 (last month= 4,929)

September video views:  219,832 (last month= 178,488)
September view time (in minutes): 445,798 (last month= 349,926)

YouTube Analytics – All-Time (March 2012-September 2014)

Total video views:  1,346,219
Total view time (in minutes): 2,574,204

*If you have any questions for me about the project, feel free to let me know!